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overview

This roadmap project outlines a visionary 2-5 year plan for both mobile app and web platforms, aiming to create a seamless and platform-agnostic user experience. The strategy involves customizing each platform to address user-specific needs and nuances while considering impacts on associates and optimizing for business outcomes. The goal is to continuously innovate and uphold a leadership position in the home leasing market by adapting to technology shifts and incorporating revised user journeys to enhance overall usability and value proposition.

what was delivered

Roadmap Features

User journey evangelism

Full consumer journey from prospect to past residency including all digital customer touchpoints, associate impacts, and areas of friction and opportunity.

Current Features

A rundown of current live features, their platform, callouts to the dedicated teams, and the timeframe in which the features went live.

Future Features

A deep dive into future features including planned enhancements for app and web platforms, callouts to the dedicated teams, design concepts, and stats/data validation.

Associate impacts

Detailed assessment to evangelize, understand, and improve the associate's experience. Documented their touchpoints, and impacts, and assessed areas of opportunity.

Partnerships

A rundown of current partners, their level of impact/partnership, callouts to the dedicated teams and areas of focus, and phases of the user journey, as well as new partners/vendor opportunities to consider.

Innovations

Leasing homes is an old business, a black-and-white business. But how can we revolutionize the status quo? This is where the team leaned in to say "What if" and allowed our product minds to live 5 years in the future.

The nitty gritty

Project details

Business objective

Have a "north star" vision and guide to inform and define the bigger company objectives and smaller team initiatives while offering visuals and data for informed decisions.

Timeframe & Constraints

The project is constrained by tight deadlines (2 months), strict confidentiality, limited resources, and high-level visibility and priority.

The stakeholders

CIO, VP of Product, Director of Product, VP & Directors of Engineering, Director of Product Design.

UX approach & strategy

Basing complete vision on cumulative experiences and 3+ years of insight across all stakeholders, specifically, my Product Design insights based on countless user tests, consumer insights,

Considerations

Considerations include catering to nuanced user needs across diverse platforms amidst a rapidly evolving product landscape and shifting business priorities. This necessitates agile strategies to remain relevant and successful in a dynamic environment.

Challenges

The challenges we face involve innovating in uncharted territory where nothing like our project exists, requiring us to blaze a trail without a blueprint to guide us.

My ROLE

This role entailed leading the team to define and implement a strategic vision and user experience for the 2 to 5-year roadmap. I led the product design vision a partnered with cross-disciplinary leaders including the CIO, VP of Product, VP of Engineering, and specifically the Sr. Product Director on formalizing the approach. 

All design features and concepts were my brainchild based on 3+ years of countless projects, user tests, data, and cumulative insights.

My team's Role

The team consisted of two to three designers and researchers. As a full-service team, the group worked with Stakeholders at different levels of involvement depending on the project phase. Due to the top-secret nature of the work, much of the design was held tight to the chest and only shared with VPs and above to get buy-in. Even portions of the design team were given only partial details to perform user tests, complete prototypes, and deliver final digital and printable materials.